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在研究旅游市场开拓与文化传播关系的基础上 ,着重对三峡旅游发展阶段和三峡旅游市场开拓进行了文化传播分析 ,探求开拓三峡旅游市场的良策 ,促进三峡旅游业持续、健康发展
Abstract:Based on the study of the relationship between tourism market development and culture communication, the essay analyzes the culture communication during the developing stages of the Three Gorges tourism and the development of the Three Gorges tourism market. Therefore, the essay finds the way of widening the Three Gorges tourism market to promote the continuous and healthy development of the Three Gorges tourism industry.
[1] 沙莲香 .传播学—以人为主体的图象世界之迷 [M] .北京 :中国人民大学出版社 ,1990
[2 ] 梅尔文 ,L·德弗勒 颜建军等译 .大众传播通论 [M] .北京 :华夏出版社 ,1989
[3] 谢彦君 .论旅游的现代化与原始化 [J] .旅游学刊 ,1990 ,( 4)
基本信息:
中图分类号:F592.7
引用信息:
[1]尚葵,阚如良,李肇荣.三峡旅游市场开拓的文化传播研究[J].湖北三峡学院学报,2000(03):42-46.
2000-05-30
2000-05-30